The platform
How Proveely works under the hood
A complete guide to the architecture, company hierarchy, permissions and flows that power the platform.
Everything included
One platform for your whole operation. Here's the map of what you'll walk through.
Catalog & suppliers
Artificial intelligence
Online store
Sales & customers
Marketing & ops
HQ — Branch hierarchy
Proveely is built for businesses with multiple locations. HQ controls the master catalog and each Branch operates independently.
HQ (Central)
Controls the master catalog, suppliers, brands, categories and global settings. Manages users and permissions across all branches.
- Master product catalog
- Supplier connection and mapping
- Product approval/rejection
- User and permission management
- Storefront configuration
- Sells to its branches: approves orders, dispatches and keeps the account
Branch
Inherits the catalog from HQ but operates with its own pricing, margins, stock and discounts. Can request new products.
- Independent pricing chain
- Own stock (own_stock)
- Product requests to HQ
- Own storefront configuration
- Field-level permissions
- Buys from the Central through a private store and adds stock on receipt
Granular permission system
Each user has field-level permissions. HQ defines exactly what each person can edit in each branch.
Operates within their HQ company. Can view and edit the full catalog, approve products and manage branches.
Operates within their branch. Can only edit the specific fields that HQ has enabled for them.
Permission groups
Supplier synchronization
Proveely connects supplier APIs and keeps the catalog updated automatically.
Configure
URL, authentication (REST, SOAP, JWT) and field mapping
Import
Products are fetched and created as pending
Update
Cost and stock update automatically at a customizable frequency
Review
Changes to title, description or images stay pending
Change priority
Manual suppliers & Supplier Portal
Not every supplier has an API. Upload price lists in Excel or CSV, or let the supplier maintain their own catalog from a dedicated portal.
CSV / Excel uploads
Drop the file and Proveely parses it: it detects delimiters, Latin number formats and Excel sheets. Up to 25 MB per file.
Column mapping wizard
Map each column in the file to a product field. The mapping is saved and pre-filled for the next uploads.
Multiple sources per SKU
Combine several lists — prices, stock, photos, descriptions — that consolidate by SKU without overwriting each other.
Supplier Portal
Each supplier logs into their own portal to view their catalog and upload updates, without touching the admin panel.
Update modes
Product lifecycle
Products go through an approval flow before being visible on the online store.
Pending
Product was imported from supplier or created manually. Awaiting review.
Approved
The product was reviewed and approved. Not yet visible in the store.
Published
Product is approved AND published. Visible on the storefront to customers.
Rejected
The product was reviewed and rejected from the catalog.
Approving does NOT auto-publish. Publishing DOES auto-approve.
AI categorization
Artificial intelligence analyzes your products and assigns categories, tags and brands automatically. Save hours of manual work.
Automatic categories
AI analyzes title, description and images to assign the correct category from your catalog tree.
Smart tags
Generates relevant tags based on product attributes: material, use, season, style.
Brand detection
Automatically identifies and assigns the correct brand from the product name.
Batch processing
Run categorization on hundreds of products at once with a background job.
AI-generated descriptions
For products with no description, AI searches the web for the model and writes clear text consistent with your catalog's voice.
Real web search
AI searches the SKU and brand on manufacturer sources to describe the product with real data, not made up.
Consistent writing
Plain text, no HTML, aligned with your business tone based on the context you define.
Batch processing
Generate descriptions for hundreds of products in a background job, with cost and progress visible.
Low-confidence review
Descriptions the AI couldn't fully verify are flagged for your review.
Pricing chain
Each product goes through a calculation chain that transforms the supplier cost into the final consumer price.
Cost
Price charged by the supplier
Supplier disc.
Negotiated discount with supplier
Margin
Company profit percentage
Tax
Tax rate (default 22%)
Discount
Promotional discount for end consumer
Cost x (1 - supplier_disc) x (1 + margin) x (1 + tax) x (1 - discount) = Final priceEach branch configures its own chain per product. Price is calculated automatically.
Storefront (online store)
Each company has its own white-label online store with custom branding, colors and catalog.
API Key authentication
Each storefront identifies itself with an X-Storefront-Key that resolves the company.
Filtered catalog
Only shows products that are both approved AND published for the company.
Calculated prices
Final prices are computed using the company's chain. Internal fields (cost, margin) are not exposed.
Own stock
If the branch has own_stock, it's used. Otherwise, supplier stock is shown.
Integrated checkout
Cart, shipping zones, in-store pickup, MercadoPago or bank transfer.
Full customization
Logo, colors, banners, CMS pages and contact settings. Your store, your brand, no code needed.
Full customization
Everything is configured from the admin panel — no code, no developers needed.
Branding & design
- Desktop and mobile logo
- Favicon
- Primary, secondary and accent colors
- Store name
- Description and footer text
SEO & analytics
- Meta title and description
- Google Analytics
- Meta Pixel (Facebook)
- Meta Conversions API
- Microsoft Clarity
- Google Site Verification
Banners & popups
- Banner carousel with ordering and toggle
- Desktop and mobile images
- Promotional popup with frequency and delay
- Links to categories or products
CMS pages
- Static pages with HTML
- Custom URL slug
- FAQ, Terms, About us
- Configurable display order
Shipping & payments
- Shipping zones with flat rate
- Free shipping above X
- In-store pickup
- Coordinate via WhatsApp
- Bank accounts for transfer
- Integrated MercadoPago
Contact & social
- Address, phone, email
- Direct WhatsApp
- Social media links
- Accepted payment methods
Store blog
Publish articles and news on your store to attract organic traffic and improve your ranking.
Article editor
Create posts with rich content, a featured image and their own URL slug.
Drafts & publishing
Work in draft and publish when ready. You control what shows on the store.
Built-in SEO
Every post adds indexable content to your domain, boosting your store's ranking.
Document management
Centralize catalogs, datasheets and sales material inside the platform.
Per-company repository
Each company stores and organizes its documents in a single place accessible to its team.
Rich content
Documents with formatted text or attached files, depending on what you need to share.
Per-company enablement
Enabled at the HQ level and shared with the branches that need it.
Internal purchases
When the Central also supplies its branches, the internal purchase is handled like any other order: no payment gateway, agreed prices and an account per branch.
Order from the internal catalog
The branch builds the order with the products and prices the Central offers it, with no payment gateway involved.
Approval and dispatch
The Central confirms quantities and prices, and dispatching draws from its own stock. What was agreed stays fixed even if the catalog changes.
Full or partial receipt
The branch confirms what arrived, in one or several deliveries, and its stock goes up automatically by what it received.
Account per branch
Purchases, payments and credit notes with an up-to-date balance. The Central sees what each branch owes without reconciling by hand.
A user can have purchase-only access: they land on the internal store and see nothing else in the panel.
Multi-branch store
One store for the Central that sells what its branches hold: the customer buys in one place and each part ships from the point that has it, with its own delivery and its own payment.
Only what is actually there
The Central's store lists the products some enabled branch holds in stock, and branches that prefer to can also offer what the supplier carries, to order.
One cart, several points
At checkout the order is split automatically among the points that can cover it, aiming for the fewest shipments and the point closest to the customer.
Shipping and payment per point
Each part ships with its branch's zones and is charged with its own MercadoPago or by transfer; a paid part stays paid even if another one is abandoned.
One purchase, one order per branch
The Central sees the whole purchase and its status; each branch runs its part as a sale of its own, with its shipments and its customer, without seeing the others.
The Central can also be a delivery point itself, with its own inventory, if it chooses to.
Order flow
From when the customer buys to when they receive their product.
Pending
Order was created, waiting for payment confirmation.
Payment confirmed
MercadoPago confirmed payment or transfer was verified.
Shipped
Order was dispatched. Customer is notified by email.
Delivered
Customer received the order. Notified by email.
Shipping can only be marked after confirming payment.
Customer accounts
Your buyers get their own account on the store: favorites, saved addresses and order history.
Sign-up & login
Customers create their account on the store and their previous orders are linked by email automatically.
Favorites
They save products to buy again later from any device.
Saved addresses
Shipping and billing addresses reusable at every checkout.
Order history
Each customer checks the status and detail of all their purchases.
Cart recovery
Abandoned carts are detected automatically and you can send a recovery email with one click.
Sales dashboard
Analyze your store's commercial performance with revenue metrics, top-selling products and trends.
Total revenue
Visualize income by day, week or month with trend charts.
Top products
Ranking of best-selling products by units and by invoiced amount.
Orders by status
Distribution of pending, paid, shipped and delivered orders.
Comparisons
Compare periods to detect growth or drops in sales.
Marketing metrics
Connect your own Google and Meta accounts to see your store's traffic and performance inside Proveely.
Google Analytics 4
Connect your GA4 property and visualize sessions, users and traffic sources without leaving the panel.
Instagram & Meta
Metrics from your Instagram account and your Facebook page, connected via OAuth.
Meta Pixel
Track your Pixel's events and conversions to measure the impact of your campaigns.
Your account, your data
Each company connects its own accounts. Tokens are stored encrypted and never exposed to the browser.
WhatsApp chat with AI
Answer every store's WhatsApp from Proveely. The AI answers first with your real catalog and hands the conversation to a person when needed.
AI answers first
It answers with your company's information, searches your published catalog and sends the photo with price and buy link. It only looks up orders for the customer's own phone.
A person when it matters
The AI hands off complaints, quotes or customer requests, and the chat waits until someone replies. Pause it for everyone or per chat.
Win customers back
Meta-approved templates to message people who already wrote to you, one by one or in bulk, skipping anyone who opted out.
Each store, its own number
Centrals and branches connect their own WhatsApp and their own AI. The central sees its branches' inboxes and decides who answers and who configures.
Organized contacts
Every chat with its customer card: temperature (hot, warm, cold), tags by trade or customer type and what they asked about. The AI records what it shows each customer; the inbox filters by tag so you write to the right group.
Quick replies and automatic messages
Saved phrases inserted with a shortcut, a welcome on the first message and an away message with your real opening hours. A complete WhatsApp profile filled from your store's data.
Your catalog inside WhatsApp
Your store's published products, with photo, price and availability, synced automatically to the WhatsApp catalog and to Google.
Remarketing without new tools
Automatic messages when the stock someone was waiting for is back, repurchase reminders (spare parts, sharpening, oil) and special dates; email campaigns by interest, Meta Ads audiences and a report of what gets asked, when and at which store.
MercadoLibre integration
Connect each store's MercadoLibre Uruguay account and publish your products without entering them again. Stock and price follow your online store by themselves.
Publish without re-entering
Pick products from the catalog or publish everything your online store shows. MercadoLibre suggests the category and Proveely fills in brand, model, barcode and SKU. Listings you already have are linked by SKU, with no duplicates. With AI, it suggests the title and the missing data; and you can bring into your store what you already had on MercadoLibre.
Stock and price always up to date
Every sale, supplier change or price update reaches MercadoLibre. Out of stock, the listing pauses and comes back by itself when units arrive.
Sales land in Proveely
Every MercadoLibre sale shows up in your orders, already paid and with the stock deducted, and follows the shipment. You answer buyer questions and messages from Proveely, with AI-suggested answers.
Each store with its own account
Central and branches connect their own seller account, or share the central's. With multi-store, the central publishes every branch's stock and chooses which store prepares each sale.
Performance and advertising
Reputation, visits, conversion and the real profit of each sale after the commission and shipping. Plus how your Mercado Ads ads perform, in the MercadoLibre module and in Metrics.
Promotions and billing
Your store discounts reach MercadoLibre with the crossed-out price, and we let you know when MercadoLibre invites your products to a campaign. Upload each sale's invoice, see the buyer's tax data and what MercadoLibre charges you each month.
Main dashboard
Real-time overview of your operation. Key metrics, recent activity and quick access to the most-used features.
Built-in CRM
Manage customers, sales opportunities and your commercial pipeline from the same platform.
Contacts & customers
Customer database with order history, associated deals and contact info. Advanced search and filters.
Bulk import from Excel
Upload your customer base as CSV or Excel: the system detects the columns, you confirm the mapping and choose whether existing customers are skipped or updated.
Visual pipeline (Kanban)
Drag-and-drop board with customizable stages. Drag deals between stages to update their status.
Deals & opportunities
Each deal has items with product, quantity, price and discount. Total value is calculated automatically.
Configurable stages
Create your own stages with name, color and order. Define which one is 'won' and which is 'lost'.
Pipeline example
Promotional campaigns
Schedule discounts and badges over a group of products, with start and end dates. When it ends, everything reverts on its own.
Scheduled discounts
Set the discount and the campaign window. It applies and reverts automatically on the given dates.
Badges (cocardas)
Show a badge over the products on promotion, visible only while the campaign runs.
Flexible selection
Pick products by category, brand, tag or by hand. The campaign only affects that set.
Snapshot & restore
Each product's previous state is saved and restored when the campaign ends or is cancelled, leaving no traces.
Transactional emails
Automatic notifications at every order stage, branded with your store identity.
Payment confirmed
Customer receives confirmation with order details.
Order shipped
Notification with tracking number (if available).
Order delivered
Successful delivery confirmation.
Emails are sent from your own domain (e.g. noreply@yourstore.com) via Resend.
Support tickets
Built-in support system to manage customer inquiries and issues directly from Proveely.
Internal tickets
Each company manages its own tickets: HQ within HQ, each branch within its branch.
Tickets to Proveely
Users report incidents or request improvements directly to the Proveely development team.
Priorities
Classify tickets by priority: low, medium, high, urgent.
Assignment
Assign tickets to team members for follow-up and resolution.
History
Each ticket keeps a full history of messages and status changes.
Audit logs
Detailed record of every action taken on the platform. Who did what, when and where.
Full traceability
Every change to products, prices, permissions and settings is recorded.
Advanced filters
Filter by user, action type, affected entity and date range.
Change detail
View the previous and new value for each modified field.
Export
Export logs as CSV for external analysis or compliance.
System monitoring
Monitor platform health, sync status and service performance in real time.
Service status
Real-time indicators for API, database, job queues and external services.
Supplier sync
Status of each sync: last run, products updated, errors.
Alerts
Automatic notifications when a service fails or a sync has errors.
Performance metrics
Response time, resource usage and platform throughput.